LONDON

the london

5601 Gaston Avenue, Dallas, Tx

history

It had been 10 years since we'd done a property. During those ten years, we were mainly focusing on condo conversions and sales.

The London was a real big turning point in my life. It was the first time I collaborated on design. This project was designed by Designer Yvonne Wong. Yvonne is incredibly creative and has an amazing eye for fabrics, colors and is responsible for bringing a lot of that to the finishes of several of our most recent renovations.

The products and designs to create the high end chic NYC Miami Hotel look come at a higher price point than you'd expect for the rent paid by the tenants. Being one of my most recent projects, I had an epiphany that I'd need to be able to make my own fixtures and finishes and get them at a price point that was within reason.

First, I found resources overseas and arranged to buy everything in bulk through a Los Angeles based company. In the states I was paying $1,200 for a super high end looking fixture that was actually $140.

The London was the first time I was introduced to artificial vegetation (astro turf) through Yvonne. Landscaping is a massive undertaking and the artificial vegetation has allowed us to save on money, water bills and maintenance. With the heat of summer in Dallas and cold winters, grass and plants usually don’t fare well. Live vegetation gets dried out or dies. It's huge to have year round color and with The London, it just works.